Here are data and numbers from my surveys and events that accompanies the article ‘Once more, with feeling’. Click here to read this first.
This is for your eyes only, please don’t share the Type Tasting results without permission.
1. Do serifs and sans serifs communicate different personalities?
Yes, as can be seen from the results of the Type Tasting Font Census shown above. Generally serif typefaces are associated with knowledge while sans serifs are associated with being more practical, modern and an everyman/person.
Does the style of sans serif make a difference?