The Sensologists: The (occasional) design edition curated for Type Tasting subscribers
⭐ Bite-sized, cutting-edge insights on how multi-sensory science is reshaping design. ⭐ A special Type Tasting edition from The Sensologists briefings.
This special design edition curated for Type Tasting subscribers explores how what we see, hear, say and touch shapes how we feel, choose and respond.
From why food is everywhere in fashion ads to why the best brand names feel awkward at first, these stories look at the details that make design feel personal, powerful or forgettable. There’s new research on how the brain responds to materials, fonts, and craft, and how bias can be reinforced through sound without us noticing. You’ll find emerging trends in custom type, sonic branding, and multi-sensory design along with insights from fashion, tech, psychology and the senses.
These stories invite you to see design as a system of signals that shape how we navigate the world, not just decoration.
In this briefing:
🔘 Why food is everywhere in fashion advertising
🔘 Can you see circles or rectangles?
🔘 Is it cake? How our brain deciphers materials
🔘 80% of enterprise software to become multimodal by 2030
🔘 The psychology of craft
🔘 Why the best brand names feel strange at first
🔘 “5 things I've learned about sonic branding”
🔘 Deaf artists reframe hearing loss in immersive BSL installation
🔘 The relationship between beauty and comfort in fonts
🔘 Why are branding studios starting their own type foundries?
🔘 10 artists who see sound: musicians with synaesthesia
🚀 For Type Tasting paid subscribers interested in the intersection of design, communication, multi-sensory research and innovation.
🚀 Get in touch to book a talk or workshop with Sarah Hyndman on applying Multi-Sensory Thinking as a process.
FASHION & MARKETING
Food imagery
🔘 Why food is everywhere in fashion advertising