Podcast launch, Design Week and jellybeans
A tasty end-of-week roundup
Podcast launch
The Seeing Senses podcast launched today. Episode 01 is ‘Crossing senses: How sight changes flavour, and why the brain believes what it sees’ with world-famous experimental psychologist Professor Charles Spence from the University of Oxford.
“None of us believe that our senses affect us as much
as, in fact, the evidence shows that they do.”
Head over to the dedicated Seeing Senses Substack if you’d like regular updates and extras. Listen to the first episode here. It’s also available via: Apple Podcasts, Spotify, Amazon Music etc.
“Graphic design is too one-dimensional.” Sarah Hyndman on her multi-sensory mission, Design Week.
Earlier in the year I chatted with Rob Alderson from Design Week. This is the UK’s oldest design magazine. When I first started working in design studios we’d all try to get hold of it first, because if you got it last it was full of holes where articles had been cut out. We chatted when I was thinking out loud about what to do next. It’s interesting to look back and reflect on what was such a transitional moment.
The interview was published today.
“There is a big misconception that science is very rigid, and will take all of your creativity away. Whereas real research is about constantly interrogating every statement. Always asking why, like an annoying five-year-old.”
Sense-hacking experiments
Jellybeans!
This is the DIY experiment from the companion zine to one of the papers co-published with Professor Charles Spence. Find a matching pair of sweet/sour jellybeans (or a fruity drink with sour notes) and try it out yourself.
Did you find yourself focusing on different flavours depending on the shapes of the letters you were focusing on?
If you’re a paid subscriber scroll down to access the full Typographic Taste Changing Jellybean zine pdf.
Colour!
Here’s a sense-hacking experiment involving coloured paper and lemonade. Listen to the instructions:
This photo is by Bhavini Lakhani who tried the experiment with her daughter. They found they each preferred the taste of the lemonade on a different paper colour.