🚀 News: Font sniffing in California to dyslexia myth-busting

The curious and multisensory world of language

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“I went font sniffing in Hackney”

Imagine you’re inhaling the aroma of fresh ground coffee as you savour that first big gulp. Would a whiff of sweet, pink bubblegum give you a childhood sugar rush? What memories does the word ‘cinnamon’ evoke? It turns out you know instinctively what fonts you’d pair each of these olfactory experiences with.

A journa…