Total Film. How type cast are your favourite movie posters? (Archive)
What does a poster’s typography tell us? More than you’d think. I chatted to Jordon Farley of Total Film magazine about cracking the code behind some of cinema’s most famous fonts.
By Sarah Hyndman, June 2017.
“When you’re creating a poster, you’re using lots of visual codes. Use a typeface that jars with what’s being communicated and it can make the difference, in the same way that a badly cast actor might reduce credibility. We read type quite subliminally, because we read it automatically, these references take a shortcut to our…