From Design Thinking to Multi-Sensory Thinking.
Because design is more than what we see.
I’ve been talking to lots of people recently. About the podcast, about the books I’m writing, about typography and about what it is that I do.
What the heck do I do?
I’ve spent the last 12 years since I founded Type Tasting looking at how typography interacts with all the senses. This has been unconventional, since typography is a topic long thought of as academic and visual. However, after over a decade of mass participation experiments, demonstrations and published outcomes I’m confident that I’ve proven my case.
It can be hard to describe what I do because I don’t produce things and I don’t help clients to produce things. My talks, events and books are about initiating curiosity, making experiments, and thinking about usual things in an unusual way.
There are no products, but this is a way of thinking, a process. After a conversation with a supersmart friend I realised that the great thing about a process is that it can be broken down into steps and then applied to different topics. I’ve spent over a decade applying the process of multi-sensory thinking to typography. What topic would you like to apply it to?
“It leads to stories that stick. It makes it real and tangable.”
Amy Daroukakis, co-founder of The Culture Connectors.
From Design Thinking to Multi-Sensory Thinking.
Because design is more than what we see.
This will develop. We’re working on a white paper, to be published later in the year and the process will be baked into the Seeing Senses book I’m writing.
Has this whet your curiosity? Register your interest in the Multi-Sensory Thinking white paper here. Paid subscribers will get first sight of developments (scroll down for the first instalment today).
🎧 Trailer: Seeing Senses podcast episode 04.
Sonic Strategy with audio alchemist Steve Keller, listen to the episode here.
You’re invited
Studio open day
Seeing Senses activity lab experiments
Sunday 6th July, 11am to 6pm.
Experiments, games, books, prints to buy.
As part of Open Studios, Chocolate Factory N16 7SX (London).
Lots of artist studios will be open for you to visit, everyone’s welcome.
Tester drinks
Gin and/or tonic served 3 multi-sensory ways
Saturday 5th July, 6pm to 8pm.
With me, Sarah Hyndman, in my studio in East London.
This is a fun tester for a future event.
RSVP essential as numbers are extremely limited (reply to this newsletter).
🎧 Trailer: Seeing Senses podcast episode 04.
Exhibition curation with Wellcome curator Janice Li, listen to the episode here.
