Creative Boom. Sarah Hyndman on type psychology, why fonts are emotional and finding your perfect ‘type’ (Archive)
Sarah Hyndman interviewed by Katy Cowan for Creative Boom, February 2019
Written by Katy Cowan, Creative Boom, February 2019
It apparently takes just one-tenth of a second for us to form a first impression when we meet someone. We base this on a wide range of unspoken characteristics that greatly influence the way we respond to that person.
Funnily enough, we do exactly the same thing when we read; we …